the ad was for the assault rifle used in that massacre. of course, this isn't about badgering the states or any of these companies but seeing what everyone can do to make sure that what happened in newtown never happens again. friday, the nra will have their press conference and we'll see what their ideas are to help make sure we can avoid massacres in the future. chris cuomo, abc news, new york. >> it's amazing, the emotional and political fallout, and the economic fallout. >> and ultimately, these folks are in it for -- it's a business. they need to make money. but they need to be good corporate citizens. so we'll see a shift coming out of this. >> on multiple levels. >>> the first funeral for a teacher killed in the shooting is today not far from the sandy hook school. >> vicki soto died while protecting her students from gunman adam lanza. abc's t.j. winick is live with more on this. good morning, t.j. >> reporter: good morning, rob and sunny. authorities cannot say for certain whether sandy hook elementary will ever reopen. at a wake